is a comprehensive textbook that introduces the core concepts of investment management and financial markets. It explains how investors evaluate risk and return, value stocks and bonds, build diversified portfolios, and make informed investment decisions. The book covers topics such as financial markets, securities, portfolio theory, asset pricing, mutual funds, exchange-traded funds (ETFs), derivatives, behavioral finance, and international investing. With practical examples, real-world case studies, and end-of-chapter problems, it is widely used in undergraduate and MBA finance courses.
