Skip to Content

Marketing

(0 review)
Marketing, 14th Edition is the most robust principles of marketing solution available, meeting the needs of a wide range of faculty. Marketing focuses on decision making through extended examples, cases, and videos involving real people making real marketing decisions. Their decades of combined experience in the higher education classroom continue to inform the authors' innovative pedagogical approach. Marketing is known for its conversational writing style, ability to engage students through active learning techniques, and vivid descriptions of businesses, marketing professionals, and entrepreneurs, in cases, exercises, and testimonials that help students personalize marketing and identify possible career interests. Powerful tools like Connect, SmartBook, and the regularly updated resources at www.kerinmarketing.com make Marketing, 14th Edition the best choice for instructors seeking a rigorous, comprehensive program with balanced coverage of traditional and contemporary concepts.
 Buy now
Price
5,699.00 Rs. 5,699.00 Rs.
5,699.00 Rs.

Shipping Terms
Shipping: 2-3 Business Days
Free Shipping for orders above Rs 1500
See Returns, Refunds & Exchange Policy


Name: Marketing
Author: Roger Kerin, Steven Hartley
ISBN: 9781264121328